PAPAYA'S HOT BUNS
BRIEF
Papaya’s Hot Buns is a vibrant and trendy food truck serving hot, delicious buns with various fillings. The branding needs to reflect the fun, fast-paced, and youthful vibe of both the product and its audience.
OBJECTIVES
✸ Create a bold, eye-catching logo and social media assets that appeal to college students.
✸ Develop fun and engaging packaging that enhances the customer experience while being eco-friendly and budget-friendly.
LOGO DESIGN
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The smiling bun character with a chef’s hat adds an approachable personality, which resonates well with the demographic.
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Adding subtle but playful “butt cheeks” emphasizes the “hot buns” pun and enhances the humor of the brand.
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The thick, rounded font style in “PAPAYA’S HOT BUNS” is easy to read and visually impactful, making the logo stand out.
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The overall design feels lively and spirited, especially with the bun character giving a peace sign.
BRAND DELIVERABLES
