BRIEF Athletic Performance and Recovery Beaverton is a specialized center focused on helping athletes achieve peak performance through personalized nutrient IV solutions.
OBJECTIVES ✸ Design a webpage that specifically appeals to athletes by highlighting the benefits of IV. ✸ Optimize the webpage for search engines to improve visibility and attract athletes seeking performance-enhancing therapies. ✸ Emphasize the role of IV therapy in accelerating recovery times, positioning it as a key offering for athletes.
BRAND VISUAL IDENTITY
LOGO DESIGN
✸ The bold typography is commonly associated with strength, energy, and confidence.
✸ The stylized running figure integrates motion directly into the logo conveys the idea of athletic performance and movement.
✸ Red-orange is often associated with physical activity and motivation, which fits a brand focused on recovery and performance in sports.
✸ The design combines strength (typography), energy (color), and movement (icon) to represent the focus on helping athletes recover and maintain peak performance.