CANDY CO.
BRIEF
Candy Co Jewellery is a vibrant, funky, and retro-inspired jewelry brand that combines bold colors, playful designs, and nostalgic elements to create standout pieces.
OBJECTIVES
✸ Develop a bold, colorful logo that embodies the funky and retro essence of the brand.
✸ Design social media content to showcase the fun, fabulous spirit of the jewelry, emphasizing vintage inspiration and statement pieces.
✸ Create visuals for digital campaigns that connect with fashion-forward, trend-loving customers.
LOGO DESIGN
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The flowing, cursive style of “Candy” adds a sense of fun, perfectly aligning with the brand’s funky, fabulous nature while giving it a personal, handcrafted feel.
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The “Co” inside circular charms with the colored accent (pink “C” and teal flower-like symbol) brings in a subtle retro vibe, adding visual interest without overpowering the main text.
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The mix of pastel pink and teal with black strikes a balance between femininity and boldness, reflecting the brand’s playful and bold character.
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The pastel hues add a candy-like feel, reinforcing the name and personality of the brand.
BRAND DELIVERABLES
